Hi, I’m Miguel Neves.

I’m a passionate social media advocate and experienced events industry professional. I created this website to demystify social media and to share easily actionable social media concepts and recipes. I write, consult, speak and train all over the world on social media and for the events industry and related topics.

I started my career in music and live events production and I went on to become an event planner. I am the proud holder a masters’ degree in Conference and Events Management from the University of Westminster. I also hold two additional professional credentials, Certified Meeting Professional (CMP) and a Digital Event Strategist (DES).

I started using social media professionally while I was working as an event planner with SYNAXIS Meetings and Events and volunteering with the MPI UK & Ireland Chapter. I later joined the IMEX Group, initially to manage the IMEX-MPI-MCI Future Leaders Forum series of events, and I later moved to a role in digital marketing and online engagement where I managed IMEX’s social media presence and developed long-term multimedia communication and digital engagement strategies. I continue to work with the IMEX Group on a consultant basis and with a wide variety of events industry organisations.

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