This social media recipe is about reusing your website content. All the text and images you have carefully created and selected for your website can, and should, be shared on your social media channels.
When it comes down to it, very few people know exactly what you do. Even if they do, there is no harm in reminding them. You may find out that many people learn something new about what you offer.
It’s highly unlikely that your followers have read every paragraph on your website. If you don’t believe me, I suggest you take a good look at your website’s analytics.
You’ve probably worked hard on the look and feel of your website and all the great copy that it holds. It makes a lot of sense then to reuse this content on social media.
This is not a recipe that should be overdone. A few regular reminders, particularly on Twitter, of the different products or services you offer, can work very well. This is particularly true if you regularly have new items to feature.
Social media recipe:
- Select 10 topics that may be of interest to your followers. Choose only ones that have pages or sections of pages that you can link to. If you are promoting events, select things like the programme, networking opportunities and other event benefits.
- Create a spreadsheet with one sentence for each topic, one image (the same as used on the website if available and sufficient resolution) and a tracked link.
- Add a call to action to each sentence, “learn more” or “more info:” can work well. If it makes sense, ask open-ended questions.
- Use image and text in social scheduling tool, such as Buffer, and make sure to add a short link to the relevant section of your website.